He pulls stories at his own attempt of golfing. He also uses the surgical knife of a plastic surgeon as a way to look at how people can be transformed.

The mindset he explains can be just the difference between getting everything you want and not getting anything can be measured in milimeters.

this is a very powerful life’s lesson.

You claim some of Tony’s wisdom here: Lessons in Mastery

By Elbert Hubbard

    As the cold of snow in the time of harvest, so is a faithful
    messenger to them that send him: for he refresheth the soul of
    his masters.–_Proverbs xxv:_ 13

In all this Cuban business there is one man stands out on the horizon
of my memory like Mars at perihelion.

[Sidenote: The President needed a man]

When war broke out between Spain and the United States, it was very
necessary to communicate quickly with the leader of the Insurgents.
Garcia was somewhere in the mountain fastnesses of Cuba–no one knew
where. No mail or telegraph message could reach him. The President
must secure his co-operation, and quickly. What to do!

[Sidenote: And found one]

Some one said to the President, "There is a fellow by the name of
Rowan will find Garcia for you, if anybody can."

[Sidenote: He delivered the message]

Rowan was sent for and was given a letter to be delivered to Garcia.
How "the fellow by the name of Rowan" took the letter, sealed it up in
an oilskin pouch, strapped it over his heart, in four days landed by
night off the coast of Cuba from an open boat, disappeared into the
jungle, and in three weeks came out on the other side of the Island,
having traversed a hostile country on foot, and delivered his letter
to Garcia–are things I have no special desire now to tell in detail.
The point that I wish to make is this: McKinley gave Rowan a letter to
be delivered to Garcia; Rowan took the letter and did not ask, "Where
is he at?" By the Eternal! there is a man whose form should be cast in
deathless bronze and the statue placed in every college of the land.
It is not book-learning young men need, nor instruction about this and
that, but a stiffening of the vertebrae which will cause them to be
loyal to a trust, to act promptly, concentrate their energies: do the
thing–"Carry a message to Garcia."

[Sidenote: The Moral]

General Garcia is dead now, but there are other Garcias.

No man who has endeavored to carry out an enterprise where many
hands were needed, but has been well-nigh appalled at times by the
imbecility of the average man–the inability or unwillingness to
concentrate on a thing and do it.

[Sidenote: There are other Garcias]

Slipshod assistance, foolish inattention, dowdy indifference, and
half-hearted work seem the rule; and no man succeeds, unless by hook
or crook or threat he forces or bribes other men to assist him; or
mayhap, God in His goodness performs a miracle, and sends him an Angel
of Light for an assistant. You, reader, put this matter to a test: You
are sitting now in your office–six clerks are within call. Summon any
one and make this request: "Please look in the encyclopedia and make a
brief memorandum for me concerning the life of Correggio."

Will the clerk quietly say, "Yes, sir," and go do the task?

On your life he will not. He will look at you out of a fishy eye and
ask one or more of the following questions:

[Sidenote: Which Encyclopedia?]

Who was he?
Which encyclopedia?
Where is the encyclopedia?
Was I hired for that?
Don't you mean Bismarck?

[Sidenote: What's the matter with Charlie doing it?]

What's the matter with Charlie doing it?
Is he dead?
Is there any hurry?
Shall I bring you the book and let you look it up yourself?
What do you want to know for?

I wasn't hired for that anyway!

And I will lay you ten to one that after you have answered the
questions, and explained how to find the information, and why you want
it, the clerk will go off and get one of the other clerks to help him
try to find Garcia–and then come back and tell you there is no such
man. Of course I may lose my bet, but according to the Law of Average
I will not.

Now, if you are wise, you will not bother to explain to your
"assistant" that Correggio is indexed under the C's, not in the K's,
but you will smile very sweetly and say, "Never mind," and go look it
up yourself.

[Sidenote: _Dread of getting "the bounce"_]

And this incapacity for independent action, this moral stupidity, this
infirmity of the will, this unwillingness to cheerfully catch hold
and lift–these are the things that put pure Socialism so far into the
future. If men will not act for themselves, what will they do when
the benefit of their effort is for all? A first mate with knotted club
seems necessary; and the dread of getting "the bounce" Saturday night
holds many a worker to his place.

Advertise for a stenographer, and nine out of ten who apply can
neither spell nor punctuate–and do not think it necessary to.

Can such a one write a letter to Garcia?

"You see that bookkeeper," said a foreman to me in a large factory.

"Yes; what about him?"

[Sidenote: _Who wants a man like this?_]

"Well, he's a fine accountant, but if I'd send him up-town on an
errand, he might accomplish the errand all right, and on the other
hand, might stop at four saloons on the way, and when he got to Main
Street would forget what he had been sent for."

Can such a man be entrusted to carry a message to Garcia?

We have recently been hearing much maudlin sympathy expressed for the
"downtrodden denizens of the sweat-shop" and the "homeless wanderer
searching for honest employment," and with it all often go many hard
words for the men in power.

[Sidenote: _The weeding-out process_]

Nothing is said about the employer who grows old before his time in a
vain attempt to get frowsy ne'er-do-wells to do intelligent work; and
his long, patient striving with "help" that does nothing but loaf when
his back is turned. In every store and factory there is a constant
weeding-out process going on. The employer is continually sending away
"help" that have shown their incapacity to further the interests of
the business, and others are being taken on.

[Sidenote: _This man says times are scarce_]

No matter how good times are, this sorting continues: only if times
are hard and work is scarce, the sorting is done finer–but out and
forever out the incompetent and unworthy go. It is the survival of the
fittest. Self-interest prompts every employer to keep the best–those
who can carry a message to Garcia.

I know one man of really brilliant parts who has not the ability to
manage a business of his own, and yet who is absolutely worthless to
any one else, because he carries with him constantly the insane
suspicion that his employer is oppressing, or intending to oppress,
him. He can not give orders; and he will not receive them. Should a
message be given him to take to Garcia, his answer would probably be,
"Take it yourself!"

[Sidenote: _A spiritual cripple_]

Tonight this man walks the streets looking for work, the wind
whistling through his threadbare coat. No one who knows him dare
employ him, for he is a regular firebrand of discontent. He is
impervious to reason, and the only thing that can impress him is the
toe of a thick-soled Number Nine boot.

Of course I know that one so morally deformed is no less to be pitied
than a physical cripple; but in our pitying let us drop a tear, too,
for the men who are striving to carry on a great enterprise, whose
working hours are not limited by the whistle, and whose hair is fast
turning white through the struggle to hold in line dowdy indifference,
slipshod imbecility, and the heartless ingratitude which, but for
their enterprise, would be both hungry and homeless.

[Sidenote: _A word of sympathy for the man who succeeds_]

[Sidenote: _Rags not necessarily a recommendation_]

Have I put the matter too strongly? Possibly I have; but when all the
world has gone a-slumming I wish to speak a word of sympathy for the
man who succeeds–the man who, against great odds, has directed the
efforts of others, and having succeeded, finds there's nothing in it:
nothing but bare board and clothes. I have carried a dinner-pail and
worked for day's wages, and I have also been an employer of labor,
and I know there is something to be said on both sides. There is no
excellence, per se, in poverty; rags are no recommendation; and all
employers are not rapacious and high-handed, any more than all poor
men are virtuous.

[Sidenote: _Good men are always needed_]

[Sidenote: _Needed today and needed badly--A MAN_]

My heart goes out to the man who does his work when the "boss" is
away, as well as when he is at home. And the man who, when given
a letter for Garcia, quietly takes the missive, without asking any
idiotic questions, and with no lurking intention of chucking it into
the nearest sewer, or of doing aught else but deliver it, never gets
"laid off," nor has to go on a strike for higher wages. Civilization
is one long, anxious search for just such individuals. Anything such
a man asks shall be granted. His kind is so rare that no employer can
afford to let him go. He is wanted in every city, town and village–in
every office, shop, store and factory.

The world cries out for such: he is needed, and needed badly–the man
who can carry

A MESSAGE TO GARCIA.

    To act in absolute freedom and at the same time know that
    responsibility is the price of freedom is salvation.

HERE THEN ENDETH THE PREACHMENT, _A MESSAGE TO GARCIA_, AS
WRITTEN BY FRA ELBERTUS AND DONE INTO A BOOK BY THE ROYCROFTERS AT
THEIR SHOP, WHICH IS IN EAST AURORA, NEW YORK.

LIFE IN ABUNDANCE

The supreme prayer of my heart is not to be learned or "good," but to
be Radiant.

I desire to radiate health, cheerfulness, sincerity, calm courage and
good-will.

I wish to be simple, honest, natural, frank, clean in mind and clean
in body, unaffected–ready to say, "I do not know," if so it be, to
meet all men on an absolute equality–to face any obstacle and meet
every difficulty unafraid and unabashed.

I wish others to live their lives, too, up to their highest, fullest
and best. To that end I pray that I may never meddle, dictate,
interfere, give advice that is not wanted, nor assist when my services
are not needed. If I can help people I'll do it by giving them a
chance to help themselves; and if I can uplift or inspire, let it be
by example, inference and suggestion, rather than by injunction and
dictation. That is to say, I desire to be Radiant–to Radiate Life.
 

The End

"THERE is a Science of getting rich, and it is an exact science, like algebra or arith-

metic. There are certain laws which govern the process of acquiring riches; once

these laws are learned and obeyed by any man, he will get rich with mathematical

certainty.

The ownership of money and property comes as a result of doing things in a cer-

tain way; those who do things in this Certain Way, whether on purpose or acci-

dentally, get rich; while those who do not do things in this Certain Way, no matter

how hard they work or how able they are, remain poor.

It is a natural law that like causes always produce like effects; and, therefore, any

man or woman who learns to do things in this certain way will infallibly get rich.

That the above statement is true is shown by the following facts:

Getting rich is not a matter of environment, for, if it were, all the people in certain

neighborhoods would become wealthy; the people of one city would all be rich,

while those of other towns would all be poor; or the inhabitants of one state would

roll in wealth, while those of an adjoining state would be in poverty.

But everywhere we see rich and poor living side by side, in the same environment,

and often engaged in the same vocations. When two men are in the same locality,

and in the same business, and one gets rich while the other remains poor, it shows

that getting rich is not, primarily, a matter of environment.

Some environments may be more favorable than others, but when two men in the same business are in the same neighborhood, and one gets rich while the other fails, it indicates that

getting rich is the result of doing things in a Certain Way.

And further, the ability to do things in this certain way is not due solely to the pos-

session of talent, for many people who have great talent remain poor, while other

who have very little talent get rich.

Studying the people who have got rich, we find that they are an average lot in all

respects, having no greater talents and abilities than other men. It is evident that

they do not get rich because they possess talents and abilities that other men have

not, but because they happen to do things in a Certain Way.

Getting rich is not the result of saving, or “thrift”; many very penurious people are

poor, while free spenders often get rich.

Nor is getting rich due to doing things which others fail to do; for two men in the

same business often do almost exactly the same things, and one gets rich while

the other remains poor or becomes bankrupt.

From all these things, we must come to the conclusion that getting rich is the re-

sult of doing things in a Certain Way.

If getting rich is the result of doing things in a Certain Way, and if like causes

always produce like effects, then any man or woman who can do things in that

way can become rich, and the whole matter is brought within the domain of exact

science.

The question arises here, whether this Certain Way may not be so difficult that

only a few may follow it. This cannot be true, as we have seen, so far as natural

ability is concerned. Talented people get rich, and blockheads get rich; intellec-

tually brilliant people get rich, and very stupid people get rich; physically strong

people get rich, and weak and sickly people get rich.

Some degree of ability to think and understand is, of course, essential; but in so

far natural ability is concerned, any man or woman who has sense enough to read

and understand these words can certainly get rich.

Also, we have seen that it is not a matter of environment. Location counts for

something; one would not go to the heart of the Sahara and expect to do success-

ful business.

Getting rich involves the necessity of dealing with men, and of being where there

are people to deal with; and if these people are inclined to deal in the way you

want to deal, so much the better. But that is about as far as environment goes.

If anybody else in your town can get rich, so can you; and if anybody else in your

state can get rich, so can you.

Again, it is not a matter of choosing some particular business or profession.

People get rich in every business, and in every profession; while their next-door

neighbors in the same vocation remain in poverty.

It is true that you will do best in a business which you like, and which is congenial

to you; and if you have certain talents which are well developed, you will do best

in a business which calls for the exercise of those talents."

Onard, Upward,

albert grande

Ben and Jerry practiced a powerful marketing model. This article discusses these secrets with a first hand account of their methods. 

Many years ago, I lived in Vermont when a new home-made ice cream store opened its doors.

The ice cream stand, located in Burlington, was in a gas station that had long ago been abandoned. This was not a fancy operation. This was very bare bones. It was functional without a lot of fluff.

Behind the counter were several ice cream machines that looked like they could barely work. The machines squeaked and moaned as they turned, creating home-made ice cream.

The people behind the counter had a passion for what they were doing. They eagerly served their customers whatever was requested. Each customer was treated as if they were special. A nod and a smile or positive comment accompanied each item sold. The were attracting business using some powerful methods. They were using The Law of Attraction, to grow thier business.

Slowly by slowly the business grew. Ice cream cone by ice cream cone the word went out: if you want to get great ice cream, you need to check out Ben and Jerry’s. People flocked to the ice cream store. Soon, lines out the door were common. Ben and Jerry were advertising their product with powerful, word of mouth, viral marketing.

The reason for their success was more than just the ice cream. They gave back to the community. The owners started a tradition during the summer by showing free movies once a week. The movie was projected on a wall outside the ice cream stand.

This became a much anticipated community event. Crowds showed up for every movie, with blankets and beach chairs. They turned the parking lot into a miniature drive-in theater. The crowds ordered a lot of ice cream. They all told a lot of their friends about Ben and Jerry’s. Now their marketing message was spreading like a virus.

I left Vermont and moved back several years later. The ice cream stand had moved down the street to a brand new location. Business was booming. The tradition of summer movies had been replaced by various community projects.

Now, the ice cream owners sponsored concerts, festivals and fairs and continued to give back to the community. They made a point of supporting local farmers. All of the milk and produce that went into their ice cream was always purchased locally, first.

After a few years, the demand for their ice cream increased. First demand increased in Vermont, then to neighboring states, and finally across the country. Pretty soon their products began to show up in grocery stores as well. Ben and Jerry were using The Law of Attraction to build their business.

When Ben and Jerry’s were big enough to start selling stock, they had state-wide community meetings. The initial stocks (Initial Public Offering) were sold first, through these community meetings. Any Vermonter who wanted to buy part of Ben and Jerry’s company was given the opportunity. They always remembered the local community. They never forgot where they came from and their mission.

Ben and Jerry became very successful but never forgot they started in that abandoned gas station all those years ago. They always thought of their customers. They continued to give back to the community. They capitalized on word of mouth advertising and fierce brand loyalty.

They practiced the law of reciprocity. If you give something, you will get something.

They always remembered their customers. They gave much to their customers and they got much back in return.

They also had supreme faith and used the Law of Attraction to help grow their business.

The lesson here is clear: have passion, then, take action.
Ben and Jerry had big ideas that took their company to the next level.
Always remember your customers and the power of word of mouth advertising. Don't forget the law of attraction to help gorw your business.

Remember always, the law of reciprocity. When you give back, you get back…

Albert Grande, also known as the Pizza Promoter, practices “The Law of Reciprocity” at his websites. He is an author, educator, Internet marketer and pizza man.

Claim your copy of The Law of Reciprocity, here.

You can get a free copy of his e-book about “Big Ideas” at this link.

 You can discover Hawaii Internet Marketing and Video Promotion at Hawaii Business Videos. Have videos created for your business. Hawaii Business videos, promting you business, one video at a time. And you don't even have to live in Hawaii.

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